向世界讲好中国共产党故事的符号建构机制与策略 | ebook

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向世界讲好中国共产党故事的符号建构机制与策略

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영문명: The Symbolic Construction Mechanism and Strategies of Telling the Story of the CPC Well to the World
발행기관: YIXIN 출판사
저자명: 杜雅君(Du Yajun)
간행물 정보: 『Journal of China Studies』제2권 제11호, 7~16쪽, 전체 10쪽
주제분류: 사회과학 > 교육학
파일형태: PDF
발행일자: 2024.11.30

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1:1 문의

국문 초록

Telling the story of the CPC well to the world and making the international community see the true, three-dimensional and comprehensive CPC is an important way to promoting the image of the CPC to the world. It is also a pivotal measure to enhance the international influence and charisma of the CPC, and fostering a favorable international public opinion environment for the CPC to lead the cause of socialism with Chinese characteristics and achieve the great rejuvenation of the Chinese nation. As a medium for conveying meaning, the inherent meanings of the CPC's original mission, ideological values, and other aspects need to be articulated through highly concise and iconic symbols. By framing the multi-level symbolic domain of the story content, clarify the multi-modal symbolic representation of the story, expanding the three dimensions of multi-channel symbolic communication reached by the story, we can establish a symbolic construction mechanism and strategy for effectively narrating the story of the CPC to the world. It is of great significance for telling the story of the CPC well to the world and improving the narrative ability of the century old party.

영문 초록

向世界讲好中国共产党故事，使得国际社会看到真实、立体、全面的中国共产党，是对外传播中国共产党形象的重要途径，也是提升中国共产党国际影响力和感召力的关键举措，能够为中国共产党领导中国特色社会主义事业和实现中华民族伟大复兴营造良好的国际舆论环境。作为承载意义的工具，中国共产党的使命初心、理念价值等内在意涵需要借助具有高度凝练性和标识性的符号来表达。通过框定故事内容的多层级符号域，明确故事呈现的多模态符号表征，拓展故事触达的多渠道符号传播三个维度，形成向世界讲好中国共产党故事的符号建构机制与策略，对于向世界讲好中国共产党故事、提升百年大党的叙事能力具有重要意义。

키워드

Telling the Story of the CPC External Dissemination Symbol Construction 讲好中国共产党故事对外传播符号建构

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