Creating Innovative Packaging and Logo Design for the Golden Banana Product to Modernize and Enhance Distribution

• 영문명: Creating Innovative Packaging and Logo Design for the Golden Banana Product to Modernize and Enhance Distribution
• 발행기관: 한국유통과학회
• 저자명: Wat PLOYSRI Krairop CHAREONSOPA
• 간행물 정보: 『유통과학연구(JDS)』제22권 제8호, 55~63쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.08.31

국문 초록

Purpose: This study focuses on the golden banana (Kluai Hom Thong) from the Ban Khok Banana Community Enterprise Group in Sang Khom District, Udon Thani Province, Thailand. Despite its potential as an export crop and minimal disease or insect management issues, the group's products struggled to reach international markets due to lack of marketing opportunities, distribution channels, and proper packaging. The research aims to analyze and develop packaging and logos to test market potential for the group's products. Research design, data and methodology: Data was collected through questionnaires developed in conjunction with three printing and packaging design experts. Market testing involved 100 randomly sampled consumers of the group's products. Results: The new packaging design was perceived as more international, modern, and suitable as a souvenir for adults. Conclusions: Integrating ethnic elements and local materials into packaging design can enhance product appeal. For example, creating cloth bags from fabric scraps for carrying local woven products can impress consumers. This approach could help overcome market barriers and improve prospects for golden banana products in international markets while maintaining the intact ecosystem and environment of the production area. The study highlights the importance of effective packaging and branding in addressing market access challenges for local agricultural enterprises, potentially opening new opportunities for community-based businesses.

목차

1. Introduction

2. Materials and Methods

3. Analysis Results

4. Summary and Discussion of Research Results

5. Suggestions

References

키워드

Packaging Logo Golden Banana Grassroots Economy Packaging For Distribution Udon Thani