제천지역관광객의 관광행동특성연구

• 영문명: A Study on the Perception on the Tourist Behavior in Chechon: In Case of Life Style
• 발행기관: 관광경영학회
• 저자명: 조문식(Moonsik cho)
• 간행물 정보: 『관광경영연구』제4권 제3호, 215~231쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2000.10.31

영문 초록

The purpose of this study is to the Tourist Behavior of chung pung Culture festivel park in chechon. This exploratory study surveyed a random Sample of 300 tourist. After follow-up procedures were applied, responses 220 of the 300 questionnaires. The statistical Analysis spss/pc were used for computer analysis of the data and testing. Therefore, according to research result, this thesis try to suggest the following marketing strategies. First, the dignity-oriented group was analyzed to be satisfied with services. Second, the everyday-dissatisfaction group was analyzed to be satisfied with price and Receration. Third, the careful-Socialization group was analyzed to be satisfied with price and hotel. Fourth, the Conservative-supreme group was analyzed to be services and Restaurant. Fifth, the accomplishment-active group was analyzed to be price and Receration. Consequently, the findings of this study intend to establish the efficient and rational marketing strategies in Chechon.

목차

Ⅰ. 서 론

Ⅱ. 라이프스타일의 이론적 배경

Ⅲ. 실증조사의 설계

Ⅳ. 실증결과의 분석

Ⅴ. 결 론

참고문헌