온라인상의 소비자 기만 인터페이스 규제방안 연구

• 영문명: A Study on the Regulation of Consumer Deception Interface:Focusing on Dark Patterns
• 발행기관: 한국IT서비스학회
• 저자명: 임지훈 김법연 권헌영
• 간행물 정보: 『한국IT서비스학회지』제21권 제6호, 73~89쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2022.12.30

영문 초록

After COVID-19, the percentage of digital consumption has soared. Meanwhile, as the online platform market grows in size and digital commerce is activated, controversy over the “dark pattern” that induces consumers to do unintended things online continues. Dark patterns are deceptive design patterns that cause consumer rights and financial damage and can result in damaging fair market competition. As a result, the need to regulate dark patterns is raised not only by overseas regulators but also in Korea, and there are growing calls for strengthening consumer protection against dark patterns, with amendments to related laws being proposed by the National Assembly. On the other hand, there is no agreed definition of dark pattern from a normative point of view, and there is a concern that even legitimate advertising marketing activities of companies may be regulated, so a review of dark pattern regulatory measures is required. In this study, dark patterns were reviewed from a normative point of view and appropriate regulatory measures were analyzed. In particular, the problem of the dark pattern can be applied in a way that the market regulates and controls itself in consideration of the characteristics of the online platform. This study reviewed the possibility of self-regulation for dart patterns and proposed the role of each subject.

목차

1. 서론

2. 다크패턴의 개념과 속성

3. 다크패턴에 대한 규제 필요성 논의와 대응 동향

4. 다크패턴에 대한 법적 규제 방식의 문제와 한계점

5. 다크패턴 규제의 접근방식에 대한 제언과 고려사항

6. 결론

참고문헌

키워드

Dark Patterns Dark Nudge Consumer Deception Consumer Protection Digital Platform Regulation