몰입감과 자기 효능감이 실감 미디어의 지속적 활용의도에 미치는 영향

• 영문명: The Effects of Immersion and Self-efficacy on Continuous Usage Intention of Realistic Media
• 발행기관: 한국IT서비스학회
• 저자명: 김태하 박찬희 위정현 차훈상
• 간행물 정보: 『한국IT서비스학회지』제21권 제6호, 1~19쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2022.12.30

영문 초록

This study empirically analyzed the effects of immersion and self-efficacy on the intention to continuously use realistic media. To this end, we used an extended technology acceptance model that includes not only the perceived ease of use and usefulness, but also the perceived joy as important factors. We collected data from 595 participants through an online questionnaire survey and tested the research model using a covariance-based SEM. As a result, we found that a user's immersion significantly increased perceived usefulness, ease of use, and joy of realistic media; and self-efficacy increased perceived usefulness and ease of use. Although the effect of perceived usefulness was relatively stronger than that of perceived joy, we found that the effect of perceived joy on the intention to use was also quite large. The effect of perceived ease of use on intention to use was found to be completely mediated by perceived usefulness and joy. In addition, the differences according to the types of media were tested by comparing two groups: augmented reality and virtual reality. The effects of perceived ease, usefulness, and joy on the intention to use were very similar regardless of the type of immersive media. However, it was found that self-efficacy increases usefulness only in augmented reality. Based on our findings, we have discussed the implications of our study, as well as the scope for future research.

목차

1. 서론

2. 이론적 배경

3. 연구모형 및 가설

4. 연구 방법

5. 실증분석 및 결과

6. 결론

참고문헌

키워드

Realistic Media Augmented Reality Virtual Reality Technology Acceptance Model Empirical Approach