커피 브랜드 앱(App) 서비스품질이 고객만족도 및 사용의도에 미치는 영향

• 영문명: The Effect of the Coffee Brand App Service Quality on Customer Satisfaction and Intentions
• 발행기관: 한국커피협회
• 저자명: 김진희 임혜미
• 간행물 정보: 『한국커피문화연구』제5권 2호, 28~41쪽, 전체 14쪽
• 주제분류: 복합학 > 학제간연구
• 파일형태: PDF
• 발행일자: 2019.12.31

영문 초록

In recent years, evolving and changing society, the trend of brand applications for coffee is increasing and growing. Therefore, the study investigated the effect of coffee brand App service quality on customer satisfaction and intentions. To carry out the study, a total of 230 questionnaires were distributed to consumers who had past use of coffee brand application from October 1 to 15, 2019, but only 211 were used for the analysis. Three factors were obtained from factor analysis of the coffee brand App service quality; convenience, informativeness and benefit. The hypothesized relationships in the model were simultaneously tested by using a structural equation model. The results indicated that convenience, informativeness and benefit have a positive effect on customer satisfaction. In addition, customer satisfaction have significant effect on intentions. The results may provide a practical background for strategic development for coffee brand app industry.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 분석

Ⅳ. 실증 분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Coffee Brand App Service Quality Customer Satisfaction Intentions