Korean Customer Attitudes Towards Retail Regulations

• 발행기관: 한국유통과학회
• 저자명: Young-Sang Cho Lak-Chae Chung Pom-Tong Yu
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2015년 동계 국제학술대회, 61~66쪽, 전체 6쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2015.12.24

영문 초록

Purpose – This study is to identify how the retail regulations influence customer shopping behaviours and furthermore, whether they really protect independent retailers as well as traditional markets, in Korea. Research design, data, and methodology – By adopting frequency analysis and factor analysis method, the research achieved research objectives. Before a field survey, the authors pre-tested the questionnaire developed, based on similar previous articles, and finalized. Amongst the 353 questionnaires distributed, 332 were returned. It means the response rate 94.5%. Furthermore, available questionnaires are 330. Results – As expected, this research found that the retail regulations have nothing to do with the protection and revitalization of mom and pops as well as conventional markets, although some customers visit them when large stores close their shops. Rather than positive impacts on a retailing sector, this code which the government regulates large stores to close their shops twice a month has given rise to negative effects. Conclusions – In order to keep independent retailers and public markets, the researchers suggest that the government introduces new techniques without discouraging customers to shop.

목차

1. Introduction

2. Literature review

3. Research methodology

References

키워드

Retail Regulations Customer Behavior Shopping Pattern Customer Attitudes Korean Customer.