- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Xiufu Tian Jong-Ho Lee
- 간행물 정보
- 『한국유통과학회 학술대회 논문집』2015년 동계 국제학술대회, 87~90쪽, 전체 4쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2015.12.24
무료
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국문 초록
영문 초록
This study is to examine the attributes of O2O APP which is applied in O2O and to positively investigate how such characteristics of O2O APP affect on satisfaction, reliability, and the intention of continuous use.
목차
1. Introduction
2. Theoretical Framework
3. Theoretical Consideration about Satisfaction, Reliability, and the Intention of Continuous Use.
4. Empirical and Hypothesis Test
5. Conclusion
References
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