학술논문
Franchise Market in India - The Changing Environment and Opportunity
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- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Sang-Youn Lee Nahakpam Bidhan
- 간행물 정보
- 『한국유통과학회 학술대회 논문집』2013년 동계 국제학술대회, 67~71쪽, 전체 5쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2013.12.11
무료
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국문 초록
영문 초록
목차
1. Introduction
2. Current market landscape for franchising in India
3. The economic significance of Franchising market in India
4. Demand side factors
5. Supply side factors
6. Franchise: Sector watch
7. Growth projections of the franchise penetration in key segments of the food service industry over 2012-17
8. Franchising Opportunity Attractiveness
9. Franchise industry survey
10. Franchising Regulatory Scenario International scenario for franchising regulations
11. Franchising legal framework in India
12. Following are the key laws governing the franchising operations in India:
13. FDI in Multi-brand Retail
14. Conclusion
References
키워드
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