태권도 시범 관람객의 태권도이미지가 관람만족 및 소비자행동에 미치는 영향

• 영문명: Effect of Taekwondo Images among Taekwondo Demonstration Audience on Audience Satisfaction and Consumer Behavior: Focused on foreign students in Korea
• 발행기관: 세계태권도문화학회
• 저자명: 이법선(Lee, Beob-Sun) 박종화(Park, Jong-Hwa) 진승태(Chin, Seung-Tae)
• 간행물 정보: 『세계태권도문화학회지』11권 4호, 97~110쪽, 전체 14쪽
• 주제분류: 예술체육 > 체육
• 파일형태: PDF
• 발행일자: 2020.10.30

영문 초록

The purpose of this study is to find out the impact of taekwondo images on Audience Satisfaction and consumer behavior after foreign students watch taekwondo demonstrations. It was distributed to foreign students attending universities in Seoul, Gyeonggi-do, and Chungcheongnam-do, and analyzed a total of 370 questionnaires using SPSS 23.0. Analysis of frequency analysis, exploratory First, taekwondo image had a significant effect on audience satisfaction. Second, taekwondo audience satisfaction had a significant effect on consumer behavior (re-viewing intention, recommendation intention). Third, taekwondo image had a significant effect on consumer behavior (re-viewing intention, recommendation intention). Therefore, when the above results are summarized, it was confirmed that the Taekwondo image after foreign students taekwondo demonstration viewing acts as a significant factor in viewing satisfaction and consumer behavior (Intention to revisit, recommendation intention).

목차

Ⅰ. 서 론

Ⅱ. 연구방법

Ⅲ. 결 과

Ⅳ. 논 의

Ⅴ. 결론 및 제언

참고문헌

키워드

Taekwondo Images Audience Satisfaction Consumer Behavior Recommended intention Intention to revisit