대학생이 인지하는 크루즈 여행의 제약요인과 태도가 여행의도에 미치는 영향

• 영문명: The Constraints and Discouraging Factors of Cruise Tourism for College Students and the Attitude and Effects on Intentions for Cruise Travel
• 발행기관: 한국해양관광학회
• 저자명: 최훈(Choi, Hoon) 이광옥(Lee, Gwang-Ock)
• 간행물 정보: 『해양관광연구』제12권 제2호, 123~138쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

Although a number of studies have been done exploring the satisfaction of cruise tourism, little investigation has been done of discouraging factors of cruise tourism at universities. The purpose of this study was to gather information how college students perceive discouraging factors of cruise tourism and find out the relationship between discouraging factors of cruise tourism and students attitude and intention of cruise tourism. 250 students was chosen for questionnaire survey. The survey was conducted on November, 2019. Various inferential statistics were used as appropriate to test hypotheses. Major findings of the study were as follows: 1. 60 percent of respondents traveled abroad and they prefer to cruise western Europe, Mediterranean, and Northern Europe. 2. Most respondents tended to view that they would invest time and money for cruise travel, and would plan for cruise as security is guaranteed and interest for cruise travel is increased. This result supported Chun(2015) and Yoon s(2016) study. 3. The result showed a statistically positive correlation between perceived the attitude of cruise s travel and intention of future cruise traveling.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 조사설계

Ⅳ. 분석결과

Ⅴ. 결론

키워드

크루즈관광 여행의도 제약요인 해양관광 Cruise Tourism Tourism Intention Discouraging factor Marine Tourism