한국형 테마크루즈 상품개발 방안

• 영문명: Korean Theme Cruise Product Development Plan
• 발행기관: 한국해양관광학회
• 저자명: 이정철(Lee, Jung-Chul)
• 간행물 정보: 『해양관광연구』제12권 제2호, 69~83쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

This study suggests how to develop themed cruise products as a way of overcoming the recent problems of the deficit. In particular, the Korean Wave 3.0 requires efforts to include Korea s K-Culture, which is spreading all over the world, in cruise tourism, and the introduction of theme cruise products centered on the Korean Wave has led to the growth of Korea s cruise source market. Will be able to bring Therefore, this study raises the question of how Korea can get out of the Asian cruise market. The results of this study are as follows. To sell theme cruise products, firstly, the marketing strategy of selling products in the form of Fly & Cruise as well as sales through domestic demand is necessary. In case of Singapore, it is worth noting that not only the theme products but also the cruise services are provided in cooperation with Changi Airport to provide a lot of benefits and services for cruise tourists. Second, if you see successful theme cruises such as Disney Cruise, Holyship, Running Cruise, and It s the Ship etc., you can transfer the big theme to Onboard and enjoy the theme. It is a highly themed cruise product for certain fans who want to enjoy the theme. However, Korean theme cruise products still lack the know-how and the relationship with the shipping company who can plan this. Third, companies with experience in planning successful festivals and events on the ground need to develop products. They have a lot of their own customers all over the world, so they can do a variety of marketing to their customer base rather than the role of a travel agency.

목차

Ⅰ. 서론

Ⅱ. 연구의 이론적 배경

Ⅲ. 크루즈시장 현황 및 국내크루즈 발전과정

Ⅳ. 한국형 테마크루즈 상품개발 방안

키워드

테마크루즈 한류 소스마켓 여행사 Theme Cruise K-Culture Korean Wave Source Market Fly &Cruise travel agency