창업가정신이 자기효능감과 미용서비스업 창업의지에 미치는 영향에 관한 연구

• 영문명: The Effects of Entrepreneurship on Self-efficacy and Entrepreneurial Intention to Start a Cosmetology Service Business: Focusing on the moderating effects of social media activities
• 발행기관: 한국인체미용예술학회
• 저자명: 정지선(Ji-sun Joung)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제19권 제4호, 157~174쪽, 전체 18쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2018.12.30

영문 초록

This study investigated entrepreneurial intention elements for those who currently plan or have the potential to start a cosmetology service business to determine the effects of entrepreneurship and self-efficacy on entrepreneurial intention, focusing on the moderating effects of social media activities. For this, a questionnaire survey was conducted among the managers or service providers in the cosmetology service business. A total of 209 copies were collected and the data were analyzed using SPSS ver.24 and AMOS ver.24. The results found the following: In entrepreneurship, ‘innovation’ and ‘proactiveness’ only had a significant effect on self-efficacy while ‘risk-taking’ showed no statistically significant influence. In addition, ‘risk-taking’ only had a direct effect on entrepreneurial intention with statistical significance while self-efficacy showed no significant influence on entrepreneurial intention. In the moderating effects of social media activities, ‘risk-taking’ showed a statistically significant effect on entrepreneurial intention. The results found that for successful business startup, it is important to have high risk-taking entrepreneurship to overcome obstacles such as economic slowdowns and minimum wage hikes. This study is meaningful because it can confirm that dynamic social media activities are a preparation for business startup.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 방법 및 절차

Ⅳ. 분석 결과

Ⅴ. 결론

키워드

Entrepreneurship(창업가정신) Self-efficacy(자기효능감) Entrepreneurial Intention(창업의지) Social Media Activity(SNS 활동) Cosmetology Service Business(미용서비스업)