닭고기 실중량표시거래제 도입을 위한 소비자 반응 조사 분석

• 영문명: Analysis of Consumer Response Survey for introducing the Actual Weight-based Price System of Chicken
• 발행기관: 한국농식품정책학회
• 저자명: 손지용(Ji yong Son) 신정섭(Jeong seop Shin) 서동균(Dong kyun Seo) 박진기(Jin ki Park) 신용광(Yong Kwang Shin) 천동원(Dong weon Choen)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 44권 4호, 771~785쪽, 전체 15쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2017.12.30

영문 초록

This study researched the perceptions of 800 consumers on the actual weight-based price system of chicken and the current pricing system based on the weight of chiken packaging. As a research result, 70.3% of consumers did not know the price discrimination of the current pricing system. After recognizing price discrimination, 57.8% of onsumers said they would try to earn heavier chicken weight. Consumers who expect not only to disadvantageous chicken price discrimination but also to favorable chicken price discrimination rated the fairness of the actual weight-based price system more fair than consumers who said no price discrimination. The higher the fairness of the actual weight-based price system, the higher the willingness to buy chickens on the actual weight-based price system. Reflecting the consumer s will, the government should mediate the interests of broiler chains and retailers and help them introduce a reasonable chicken trading system.

목차

Ⅰ. 서 론

Ⅱ. 선행연구

Ⅲ. 닭고기 판매방식에 대한 소비자 의향 조사

Ⅳ. 닭고기 구매방식 선택에 미치는 요인 분석

Ⅴ. 요약 및 결론

참 고 문 헌

키워드

Actual Weight-Based Price System Chicken Current Pricing System