SPC초당 허창성 선생과 허영인 회장의 경영이념과 기업가 정신

• 영문명: A Study on Management Philosophy and Entrepreneurship in Hur, Chang Sung and Hur, Young In Chairman of SPC
• 발행기관: 한국경영사학회
• 저자명: 김영래(Young Rai Kim)
• 간행물 정보: 『경영사연구(경영사학)』제20집 제2호(통권37호), 1~63쪽, 전체 63쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.10.28

영문 초록

Chang Sung Hur, the founder of Samrip food company and Young In Hur, the second son of Chang Sung Hur, establish SPC group as devoting themselves in a bakery business for 60 years generation after generation. Chang Sung Hur who makes the best way and the life of conscience a motto emphasizes public service and welfare of the people as a duty of an entrepreneur. Therefore, he tries to gain confidence from customers with quality-priority management and field-oriented management. He, as a founder of Samlip, wields entrepreneurship in many ways. He invents smokeless coal oven which reduces the cost of fuel reduced to a tenth. Samlip sweeps bakery market by cost reduction owing to invention of Smokeless Fuel Oven . He makes Samlip listed in 100 Largest company by developing Creambang . He also introduces Hobang a bread for winter and Icha a ice bar for summer which make Samlip a leading company in bakery industry. Young In Hur, the second son of Chang Sung Hur, undertakes Sungnam factory of Samlip and begins his own business in the name of Shany. Shany takes the first place in bakery industry in thirteen years, leaving out Samlip, a mother company. He cultivates the core capacity as an entrepreneur and establishes BR Korea in cooperating with global company, opening Baskin Rabbins as franchised shop. He also franchises Dunkin Donuts through technical cooperation with another global company. Furthermore, He creates native franchise, Paris Crossant and Paris Baquette known as brand of European stylish bread. All of business take first place among bakery industry. He undertakes Samlip, a mother company, when Samlip is under legal management as an insolvent enterprise and establishes SPC group. Young In Hur inherits management philosophy of Chang Sung Hur, his father, and establishes global management through System Management and Global SPC Belt project. Young In Hur and Chang Sung Hur are entrepreneurial entrepreneur who accomplish entrepreneurship successfully as J.A. Schumpeter, A.D. Chandler, M.E. Porter and W.J. Abernathy suggest for the ideal enterpriser.

목차

Ⅰ. 서론

Ⅱ. 경영이념과 기업가 정신

Ⅲ. 초당 허창성 선생의 경영이념과 기업가정신

Ⅳ. 제2창업 허영인 회장의 경영이념과 기업가정신

Ⅴ. 결론

참고문헌

Abstract

키워드

Innovation Entreprereunship Franchise