Perceived image of a tourism destination, impact on the motivation to visit

• 발행기관: 대한관광경영학회
• 저자명: Chemli Samiha Nunes Sara
• 간행물 정보: 『관광연구』제32권 제5호, 467~486쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.08.30

영문 초록

This paper focuses on the importance of perceived images and motivation factors on tourists’ behaviour and their intention to select a destination for future holidays. A better understanding of these elements may help to produce the right promotional layouts of the country. Therefore, and in order to achieve this aim, an empirical study has been applied on European behaviour and perceptions of Tunisia. The key markets selected are French, German, Italian and British, as being the main incoming external European tourists to the country. The methodology used consists of two complementary stages. The first is a study of the European perceived images of Tunisia, which comes out with a mental mapping spread through five clusters of Tunisian tourism products’ components. Then the second phase is an estimation of the relationship between European tourists’ intention to visit Tunisia and variables linked to perceptions and motivation factors, using a regression econometric binary model ‘Logit’. The results of this research study conclude that French, German, Italian and British behave relatively differently in respect of travelling to Tunisia as a tourism destination. The latter is positively linked to their perceptions of the country.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Methodology

Ⅳ. Results

Ⅴ. Conclusion

References

키워드

perception motivation factors tourists’ behaviour regression analysis mental mapping destination image