국내 생햄시장의 시장성 평가

• 영문명: Evaluation for Marketability of Domestic Fermented Raw Ham Market
• 발행기관: 한국농식품정책학회
• 저자명: 정해동(Hae dong Jung) 천동원(Dong weon Cheon) 최윤상(Youn sang Choi) 고복남(Bok nam Ko)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 37권 4호, 730~746쪽, 전체 17쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

This study attempts to analyze a raw ham s domestic market situations and to evaluate its economic prospects. Market competitiveness of a raw ham based on opinions of experts in the meat processing fields and consumers. The weakness of a raw ham market is inclination of its demand and its high price. The opportunities for a raw ham market are increasing wine consumption, changes in food consumption pattern, an increasing trip abroad, high concern on fermented foods. While a size of current domestic raw ham market is about 500 million won, it is forecasted that it should increase up to 10 times but its growth should be slow due to limitation of its use in our food consumption. It is expected that the domestic production of a raw ham would raise an income of pig producers and stability of pork market and improve rural economy.

목차

Ⅰ. 서 론

Ⅱ. 해외 생햄시장 현황 및 국내 생햄생산 현황

Ⅲ. 국내 생햄시장 현황 및 시장가능성

Ⅳ. 생햄에 대한 소비실태 및 소비자 의향조사

Ⅴ. 결 론

참 고 문 헌

키워드

Raw Ham Market Imports Price Taste Wine Fermentation Short-Ripened Long-Ripened