네일서비스 7Ps 요인이 네일샵 만족도 및 충성도에 미치는 영향

• 영문명: The Effect of the Marketing-mix Components of Nail Service on Satisfaction and Loyalty toward Nail Shop
• 발행기관: 한국인체미용예술학회
• 저자명: 이지영(Ji-Young Lee)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제17권 제3호, 203~214쪽, 전체 12쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2016.09.20

영문 초록

This research investigates the marketing-mix components of nail service in accordance with the characteristics of nail service. This study both analyzes the possible consequence of the change for the degree of nail shop satisfaction and loyalty and identify how satisfaction with nail shop service influences loyalty toward the service. One of the key findings of this study is that ‘People’, ‘Physical Evidence’, ‘Process’ and ‘Price’ are the factors that determines the extent of satisfaction with nail shops. ‘Process’ and ‘Place’ are influential elements in nail shop loyalty. ‘People’ and ‘Process’ among the components are proved to be major influences on the satisfaction and loyalty. This study also demonstrates we are in high need of more systematic and efficient marketing strategies according to the marketing-mix components of the service.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

V. 결과 및 제언

키워드

Nail Shops Loyalty Nail Shops Satisfaction Nail Service Marketing-Mix 네일샵 충성도 네일샵 만족도 네일서비스 마케팅믹스