쌀의 유통경로별 소비자들의 품질인식 및 특성에 관한 연구: 대안적 농식품 네트워크 논의를 중심으로

• 영문명: The Consumers’ Perception of Rice Quality and Characteristics of Its Distribution Channel
• 발행기관: 한국농촌지도학회
• 저자명: 채종현(Jong Hyun Chae) 김성수(Sung Soo Kim) 이민수(Min Soo Lee)
• 간행물 정보: 『농촌지도와 개발』14권 1호, 197~230쪽, 전체 34쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

The objectives of this study were to identify the cause of consumers for purchasing foods from various distribution channels, and to compare with characteristics of consumers by each distribution channel. The distribution channels as the basis of comparison were four types namely, the consumer cooperatives/environment-friendly specialized stores, large retail discount stores, direct marketing and parents/relatives. The researcher developed a questionnaires, and a total of 190 questionnaires were collected and 186 of them were analyzed. The data were analyzed utilizing the SPSS-WIN 12.0K program and major statistical technique were mean, percentage, t-test, Chi-square test, ANOVA. There were differences in the quality perception, demographical characteristics, relationship with rural communities and personal experiences of the consumers according to the distribution channels.

키워드

대안적 농식품 네트워크 Alternative Food Network 품질 Quality 소비자 구매행태 Consumer Behavior 유통경로 Distribution Channel