청소년 농촌체험관광의 서비스품질과 만족도에 관한 연구

• 영문명: A Study on the Relationship between Service Quality and Satisfaction of Rural Experiential Tourism for Youth
• 발행기관: 한국농촌지도학회
• 저자명: 최영창(Yeong Chang Choe) 박은식(Eun Shik Park) 이은영(Eun Young Lee)
• 간행물 정보: 『농촌지도와 개발』14권 1호, 149~170쪽, 전체 22쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

The purposes of this study were to analyze the effect of service quality on tourist satisfaction and to determine the causes and effects relationship of the tourist satisfaction on rural experiential tourism for youth. The researchers developed a questionnaires to obtain the measures of two latent variables; service quality, satisfaction. Service quality was consisted of 4 sub-domains namely program, physical environment, interaction and achievement. Tourist satisfaction were measured by 4 question items respectively. The population of this study was 424 student participants who attended rural experiential tour conducted by Korea 4-H Association. Based on the conclusion of this study, the following recommendation were suggested to enhance participation on rural experiential tourism for youth: First, since the achievement was the important factor of the tourism, effective program should be emphasized for the successful rural experiential tourism for youth. Second, youth should be encouraged to have more opportunities to participate in rural tourism because of the high educational effects and satisfaction on rural experiential tourism.

키워드

농촌체험관광 Rural Experiential Tourism 서비스 품질 Service Quality 만족도 Satisfaction 청소년 Youth