광고 비판적 읽기 전략 연구

• 영문명: Study of the Critical Reading Strategy on Lookism Commercial though the Group Investigative Study
• 발행기관: 한국언어문학회
• 저자명: 강연희(Kang, Yeon-hee) 이상우(Lee, Sang-woo)
• 간행물 정보: 『한국언어문학』韓國言語文學 第87輯, 415~439쪽, 전체 24쪽
• 주제분류: 어문학 > 한국어와문학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

Counteracting strategy on the skyrocketed amounts of information in 21st century is improvement of these lf directed learning capability of the learners. Along with the trend, one of the methods is "group investig ative study." Group investigative study accounts learners' investigative study while each individual conducts their learning by making into small groups not by studying individually. Because learners were made into groups, they can reduce faults and imposes, letting them be more cooperative with their common tasks, and making them possible to get help from each other's learning. This study aims for the learners to have critical reading on commercials related to 'Lookism' by using group activity model. This study figures out the critical reading strategies by using various symbols and advertisement featured in Lookism commercial advertisements in order to achieve the aim.

목차

1. 들어가는 말

2. 모둠별 탐구학습의 과정

3. 외모지상주의 광고에 대한 비판적 읽기

4. 맺는 말

<참고문헌>

[부록]

[Abstract]

키워드

모둠별 탐구학습 광고 비판적 읽기 외모지상주의 전략 기호 광고 카피 Counteracting strategy group investigative study 'Lookism' from each other's learning critical reading advertisement