축제참가자의 방문동기에 관한 연구

• 영문명: A Study on the visitors’ motive for participation in Festival
• 발행기관: 한국문화관광학회
• 저자명: 강해상(Kang)
• 간행물 정보: 『문화관광연구』제5권 제1호, 127~142쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

The purpose of this festival is to evaluate the participants’ motive for participation in order to ascertain a basis of information for identifying the target audience for developing the most effective event program. Methodology involved survey taken from participants of Jindo Yeongdeung Festival about their motive for participation, resulting in categorization of five main reasons, escape from routine, socialization, experience, event novelty and expectation. The strongest motivations were shown to be expectation for nature appreciation such as walking of the sea -Moses parting the sea- and event novelty for the attraction of the festival. Therefore, emphasis on these motivations indicate the need for the development of an active hands-on experience programs and more various event plans for the festival.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적배경

Ⅲ. 실증분석

Ⅳ. 분석결과 및 시사점

Ⅴ. 결론

참고문헌