축제 방문자 만족요인에 관한 연구

• 영문명: A Study on Festival Satisfaction Factor of Author - PR, Convenience Facility, Festival Diversification -
• 발행기관: 한국문화관광학회
• 저자명: 정용악(Jung, Yong-Ak) 이중구(Lee, Joong-Gu)
• 간행물 정보: 『문화관광연구』제7권 제1호, 229~242쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.06.30

영문 초록

The purposes of this study are the analysis by content of satisfaction level of participants in the festival, efficient festival component. A field survey was conducted during the Suncheon Nagan Festival days in Suncheon, from May 4-8, 2005. In this study, 18 items on five point Likert scale were examined through factor analysis using a sample of 377 visitors. Four factors were identified as follows : PR, convenience facility, festival diversification, festival satisfaction. The author observed if there were statistically significant differences of PR, convenience facility, festival diversification. The results indicated that had more positive of PR, convenience facility, festival diversification.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

PR Convenience Facility Festival Diversification Satisfaction