지역문화축제 관광객의 선택속성이 재방문의사에 미치는 영향

• 영문명: A Study on the Regional Cultural Festival Tourists Choice Attributes Influencing of Revisit Intension - Focused Gyeong-ju Silla Cultural Festival -
• 발행기관: 한국문화관광학회
• 저자명: 고호석(Ko, Ho-Seok)
• 간행물 정보: 『문화관광연구』제7권 제1호, 102~120쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.06.30

영문 초록

To study the determined attributes of Silla Cultural Festival and behavioral features of participants, this study segmented those regional festivals through the benefits and investigated the participants’ preference. The purpose of this study is to inform the findings of this empirical research to the organizations of festival, to establish the festival policies and to be a platform of further regional festival research. This study also examines any significant differences in festival choice attributes factors with respect to revisit intention using a multiple regression. For this end, choice attributes items were factor analyzed using the principal component method and varimax rotation procedure in order to delineate underlying dimensions of importance associated with the Silla Cultural Festival, respectively. The results of the factor analysis show that 19 choice attributes were classified as six dimensions of Silla Cultural Festival. And multiple regression analysis indicate that three of all choice attributes factors were statistically significant with revisit intension. The results of the correspondence analysis also indicate that some choice attributes factors were related to demographic variables.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 선행연구의 검토

Ⅲ. 연구의 분석틀

Ⅳ. 실증분석 결과

Ⅴ. 결론

참고문헌

키워드

Regional Cultural Festival Choice Attributes Revisit Intension