대학생들의 외식소비행동과 맛에 대한 인식

• 영문명: The Behavior of Spending Money on Eating Out and the Perception of Food Taste for College Students
• 발행기관: 한국문화관광학회
• 저자명: 최병길(Choi, Byung-Kil) 고필수(Ko, Pil-Soo) 조문수(Cho, Moon-Soo)
• 간행물 정보: 『문화관광연구』제7권 제1호, 26~47쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.06.30

영문 초록

The purpose of this paper is to find the level of preference on food taste and the behavior of spending money on eating out for college students. The considered factors are called as follows convenience; material of food; the quality of food and food service; connection or relationship; and economical efficiency. These factors are extracted from 20 variables with .7927 level of confidence. College students said that the quality of food is the most important factor when they choose the restaurant, the next factors are services, atmosphere in order. The purposes of eating out is mainly to meet friends and colleagues, and they spend \15,000 on average for each eating out. The relationship between the number of frequencies per month and 6 factors of eating out exist in the area of conveniences, materials, relationships and economical efficiency within 5% level of confidence. The respondents prefer hot and sweet tastes, but sour, salty and bitter tastes were in middle of 5 point scale. The differences between male and female group on food tastes preferences significantly exist on hot taste and sour taste. However the differences do not exist in every sweet, salty, and bitter tastes.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 실증조사 설계와 표본의 특성

Ⅳ. 실증조사 분석 및 해석

Ⅴ. 결론

참고문헌

키워드

College Students Behavior Food Perception Taste