환경이 고객의 심리반응 및 행동의도에 미치는 영향

• 영문명: The Influence of the Physical Environment on the Emotional and Cognitive Responses, Behavioral Intention of Hotel Customers
• 발행기관: 한국문화관광학회
• 저자명: 남유신(Nam, You-shin) 우영희(Woo, Young-hee)
• 간행물 정보: 『문화관광연구』제10권 제1호, 7~22쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

This purpose of this research is to examine how various dimensions of physical environments, and determinant factors including renovation, influence customers’ psychological responses (especially emotional responses & cognitive responses) in the hotel service environment, and how these emotional responses & cognitive responses, in turn, influence customer behavior. The result of empirical research indicates that hotel physical environments have a significant effect on customers’ emotional and cognitive responses, and that these psychological experiences serve as crucial mediators in the hotel physical environment behavioral activity. Therefore, a conscious effort to raise the positive response to hotel physical environment is required, and it should, as a result maximize to the customer’s desire to revisit and promote word-of-mouth advertising.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구가설 설정 및 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Physical Environment Renovation Emotional Responses Cognitive Responses Behavior Intention