풀 브라우징 방식의 모바일 웹 사용자 만족도 평가모형

• 영문명: Evaluation Model for User Satisfaction on the Full-Browsing Mobile Web Services
• 발행기관: 한국IT서비스학회
• 저자명: 박세권(Sei-Kwon Park) 강영준(Young-Jun Kang) 조옥현(Ok-Hyun Cho) 류승완(SeungWan Ryu) 신동천(Dong-Cheon Shin)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제9권 제1호, 157~172쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.03.30

영문 초록

Recently ‘full browsing service’ is growing rapidly throughout the world. This service allows mobile phone users to access websites using their mobile phone as they do using a PC. Despite the rapid expansion of the mobile phone market, however, criteria or scales for evaluating the new services are being developed slowly and far behind the current demand trends. Thus, this study proposed a customer satisfaction evaluation model for full browsing services through empirical research. The proposed model is expected to derive and suggest key factors that users consider important in full browsing services and those factors can be used in developing marketing strategies for maintaining existing customers and creating new customers.

목차

1. 서 론

2. 관련 연구

3. 연구모형의 설계

4. 연구 방법

5. 실증 분석

6. 결 론

키워드

Full Browsing Service Mobile Web User Satisfaction Marketing Strategy