장소상품 관점에서 도시 이미지의 결정요인에 관한 연구

• 영문명: An Empirical Study on the Determinants of City Image
• 발행기관: 한국상품학회
• 저자명: 정기주(Cheong Ki-Ju) 고민석(Koh Min-Seok)
• 간행물 정보: 『상품학연구』제23권 제3호, 177~199쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.12.01

영문 초록

The importance of country image increases daily as the intra governments competition becomes fierce and snarling. The regional governments have adopted place marketing strategy to survive and continually have had prosperity by enhancing the city image. However, most researches, which were related to the city image that was dealt with a place, guide only general direction or outline the general level. There has been few actual study and model building to decide the city image. Therefore, this study has the objective to test empirically the determinants factor to the city image and verifies agreement to the model. To reach the research objective, after reviewing the components factors which are consisted of country and city image which have place as an object, the researcher obtained four factors as is, the city opening(open-door policy) factor, the city modernization factor, the city identity factor and the city stability factor through the FGI. As a result, it represented that the city image were influenced overall by the city opening(open-door policy) factor, the city modernization factor, the city identity factor, and the city stability factor. Finally, theoretical and managerial implications of the findings are discussed.

목차

Ⅰ. 서론

Ⅱ. 문헌고찰 및 연구모형

Ⅲ. 실증연구

Ⅳ. 결론

참고문헌

Summary