청주지역 대학생의 통신판매 이용ㆍ지식ㆍ태도

• 영문명: The Use Knowledges and Attitudes of Communication Network Sales among University Students in Cheongju Area.
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 이희숙(Lee Hee-Sook) 이기남(Lee Ki-Nam)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제3권, 107~121쪽, 전체 15쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2000.02.01

영문 초록

The purpose of this study were to investigate the use, knowledges, and attitudes of communication network sales among university students in Cheongju area. The results were as follows: 1) Computer and computer accessory were found to be the most popular buying commodities, and catalog was found to be the most common information sources. 2) The level of know ledges about cooling off of the respondents who ever used communication network sales was found to be 2.47(5 Likert scale), which is significantly higher than the respondents who never used communication network sales. 3) The attitudes toward communication network sales of the respondents who ever used it was significantly more likely to be positive than the respondents who never used it.

목차

Abstract

I. 서론

II. 이론적 배경

III. 연구방법

IV. 연구결과 및 해석

V. 결론 및 제언

참고문헌