산후조리원 서비스 구매의사결정 관련특성

• 영문명: Characteristics of Postpartum Care Center Service Use
• 발행기관: 한국근거기반간호학회
• 저자명: 정인숙(Ihn Sook Jeong)
• 간행물 정보: 『근거와 간호』제3권 제1호, 33~39쪽, 전체 7쪽
• 주제분류: 의약학 > 간호학
• 파일형태: PDF
• 발행일자: 2015.12.31

영문 초록

Purpose: This study was aimed to investigate the characteristics of postpartum care center (PCC) service use. Methods: The participants were 121 women who visited outpatient clinic of women s hospital or a public health center in Busan and who had used PCC (44) and had planned to use (77). The instrument was self-administered questionnaire including general characteristics, and buyer decision process for PCC service. Results: More than 80% of participants perceived the PCC service was very important or important. The most important way of information acquisition was word of mouth (54.2%), and the most important consideration when they chose PCC was safety (39.9%). Only 13.6% of participants regretted after using PCC and 77.3% gave word of mouth after using PCC. Conclusion: Women considered safety as a key criteria when they buy PCC service, and actively utilized word of mouth. Therefore, PCC should try to improve the safety.

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Postpartum care center Selection Information searching