병원간호사의 내부마케팅 인식, 임파워먼트, 직무만족이 고객지향성에 미치는 영향

• 영문명: Influence of Internal Marketing Perception, Empowerment, and Job satisfaction on Customer Orientation of Clinical Nurses
• 발행기관: 한국직업건강간호학회
• 저자명: 이은아(Yi, Eun-Ah) 이여진(Yi, Yeo-Jin)
• 간행물 정보: 『한국직업건강간호학회지』제21권 제3호, 299~307쪽, 전체 9쪽
• 주제분류: 의약학 > 간호학
• 파일형태: PDF
• 발행일자: 2012.11.30

영문 초록

Purpose: This descriptive study attempted to identify the influence of internal marketing perception, empowerment, and job satisfaction on customer orientation of clinical nurses. Methods: The subjects were 411 nurses with over one year working experience in a university hospital, located in I-city. The data were collected from April 20 to 30, 2012. using a self-report questionnaire. The data were analyzed using hierarchical multiple regression with the SPSS/WIN 17.0 program. Results: There were significant differences in customer orientation depending on general characteristics(age, marital status, education, position, clinical experience, and department). Internal marketing perception, empowerment, and job satisfaction correlated with customer orientation. As the results of hierarchical multiple regression analysis for impact factors on nurses customer orientation show, factors are the outpatient department in working places(β=.10), education and training in internal marketing perception(β=.12) and empowerment( β=.44), which accounted for 31.1% of customer orientation. Conclusion: Therefore, nurse managers should identify the needs to perceive nurses as internal customers, and the internal marketing strategy should be performed to empower nurses. Also, it is needed to place nurses with high customer orientation at the outpatient department.

목차

서론

연구방법

연구결과

논의

결론 및 제언

키워드

내부마케팅 임파워먼트 직무만족 고객지향성 간호사 Marketing Empowerment Job Satisfaction Nurses