校园文创产品发展现状与策略研究

• 영문명: Research on the Current Situation and Strategies of Campus Cultural and Creative Products
• 발행기관: YIXIN 출판사
• 저자명: Li Zhirong
• 간행물 정보: 『Journal of Education and Teaching』Vol.3 No.1, 26~31쪽, 전체 6쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2025.01.30

국문 초록

Campus cultural and creative products are a direct and explicit carrier of campus culture. They present the school's values, educational philosophy, school atmosphere, and cultural characteristics in a direct and visible way, and combine with other forms of campus culture. Through visual and tactile sensory stimulation, the values, cultural concepts, and moral ideas contained therein are gradually transformed into the spiritual strength of teachers and students. This study aims to explain the characteristics and value of campus cultural and creative products, analyze the current development status of campus cultural and creative products in universities, explore the problems that have emerged in current campus cultural and creative products, and explore the reasons behind them and propose corresponding solutions. It provides certain ideas and suggestions for the development and design of more distinctive campus cultural and creative products, and helps to spread campus culture and tell campus stories well.

영문 초록

大学校园文创产品是一种直观且显性的校园文化载体，它将学校的价值观念、办学理念、学校风貌、文化特色等，以一种直接、可见的方式呈现出来，并与校园其他文化形式结合，通过视觉、触觉等感官刺激，将其中蕴含的价值观、文化观、道德理念潜移默化为师生的精神力量。本研究旨在阐释校园文创产品的特点及价值，分析目前大学校园文创产品发展现状，挖掘当下校园文创产品出现的问题，探索其背后的原因并针对性地提出相应的解决策略，为开发和设计出更具特色的校园文创产品提供一定的思路和建议，助力传播校园文化，讲好校园故事。

목차

Ⅰ. 引言

Ⅱ. 校园文创产品的价值

Ⅲ. 校园文创产品发展面临的问题及原因分析

Ⅳ. 校园文创产品面临问题的解决策略

Ⅴ. 结语

키워드

Campus cultural and creative products Campus culture Branding Diversification 校园文创产品 校园文化 品牌化 多元化