소셜미디어 상의 ESG 트렌드 변화 분석: 코로나19 전후 X (구:Twitter) 데이터를 활용한 경영학적 통찰

• 영문명: Analysis of ESG Trend Changes on Social Media: Managerial Insights Using X Data During the COVID-19 Pandemic
• 발행기관: 한국생산관리학회
• 저자명: 주승권(Seungkwon Joo) 이승준(Seung Jun Lee)
• 간행물 정보: 『한국생산관리학회지』第35卷 第4號, 455~475쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2024.11.30

국문 초록

본 연구는 코로나19 팬데믹 전후의 소셜 미디어 데이터를 분석하여 ESG(환경, 사회, 지배구조)에 대한 대중의 관심 변화와 주요 담론을 탐구하는 것을 목적으로 한다. 연구는 2017년부터 2022년까지 X(구: Twitter)에서 수집된 데이터를 바탕으로 구조적 토픽 모델링(Structural Topic Modeling, STM)을 적용하여 ESG 관련 주요 주제와 키워드를 도출하였다. 분석 결과, ESG에 대한 대중의 관심은 코로나19 이후 급격히 증가하였으며, 특히 ‘지속 가능성’, ‘보고 기준’, ‘정치적 영향력’과 같은 주제가 더욱 중요하게 부각되었다. 이러한 결과는 기업들이 ESG 가이드라인을 설정하고 실행할 때, 팬데믹 이후의 변화된 대중의 요구와 관심사를 반영해야 함을 시사한다. 본 연구는 소셜 미디어 데이터를 활용하여 ESG에 대한 대중의 인식을 파악하여, 기업이 ESG 전략 수립 시 대중의 요구를 반영할 수 있도록 실질적 데이터를 제공하며, 정책 결정 과정에서 참고할 수 있는 구체적인 인사이트를 제시한다.

영문 초록

This study aims to analyze the changes in public interest and key discourses regarding ESG (Environmental, Social, and Governance) before and after the COVID-19 pandemic using social media data. The research applied Structural Topic Modeling (STM) to data collected from X (formerly Twitter) between 2017 and 2022 to extract key topics and keywords related to ESG. The analysis revealed a sharp increase in public interest in ESG following the pandemic, with topics such as ‘sustainability,’ ‘reporting standards,’ and ‘political influence’ gaining greater prominence. These findings suggest that companies should incorporate these evolving public concerns into their ESG guidelines and practices post-pandemic. By leveraging social media data, this study provides actionable insights into public perceptions of ESG, offering companies practical data for ESG strategy formulation and supporting policy-makers with concrete insights for decision-making processes.

목차

Ⅰ. 서론

Ⅱ. 연구배경 및 방법

Ⅲ. 연구방법 및 데이터

Ⅳ. 결과

Ⅴ. 결론, 논의 및 한계

참고문헌

키워드

구조적 토픽 모델링(STM), 소셜 미디어 분석 ESG, Structural Topic Modeling (STM), Social Media Analysis

참고문헌

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