해양레저체험관광지의 도시이미지가 도시재생 성과와 방문 후 행동에 미치는 영향

• 영문명: The Effects of Urban Image of Marine Leisure Experience Tourist Destinations on Urban Regeneration Performance and Post Visit Behavior
• 발행기관: 세계태권도문화학회
• 저자명: 김종백(Kim, Jong-Back) 박태현(Park, Tae-Hyun) 이재빈(Lee, Jae-Bin)
• 간행물 정보: 『세계태권도문화학회지』15권 3호, 37~53쪽, 전체 17쪽
• 주제분류: 예술체육 > 체육
• 파일형태: PDF
• 발행일자: 2024.07.30

국문 초록

This study is to empirically investigate the structural relationship between urban regeneration performance and post-visit behavior in the urban image of marine leisure experience tourist destinations. The results of the survey on tourists visiting marine leisure experience tourist attractions are as follows. First, it was found that urban regeneration performance had a positive effect on both cognitive and emotional images, which are sub-factors of the urban image of marine leisure experience tourism sites. Second, both cognitive and emotional images, which are sub-factors of the urban image of marine leisure experience tourist destinations, were found to have a positive effect on post-visit behavior. Third, it was found that both socio-cultural and public relations effects, which are sub-factors of urban regeneration performance of marine leisure experience tourism sites, had a positive effect on post-visit behavior.

키워드

Marine Leisure Experience Tourist Destinations Urban Image Urban Regeneration Performance Post Visit Behavior