보성지역 차(茶) 체험을 통한 관광산업 활용화

• 영문명: Utilization of Tourism Industry through Tea Activity in Bosung county
• 발행기관: 국제차문화과학학회
• 저자명: 박소현(So-Hyeon Park) 이상교(Sang-Kyo Lee)
• 간행물 정보: 『국제차문화과학』제2집, 71~84쪽, 전체 14쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2021.06.30

영문 초록

The key point of this study is that by utilizing the sixth industry through tea experience in Boseong, a tea production site in Jeollanam-do, experience tourism services can be carried out in the region using tea, a resource in rural areas. It was determined that leisure experiences, festival tours, distribution of products, and services that consumers value are appropriate to deliver healing and health values. Accordingly, the researcher examined the excellence of tea and healing tourism products in Boseong, where tea is grown, focusing on primary data such as prior research and literature research. Although there is a lack of prior research data on the tourism by utilizing the sixth industry a round of tea experience, large groups of people, families, and small groups began to be interested in the experience as COVID-19 infections in Wuhwan, China in 2020. As a healing product for health, you can develop local programs such as tea field walking, tea food sharing, tea making (Zeda), tea-making, tea etiquette experience, and share them with tourists through experience and festivals.Currently, tea experience promotion marketing strategies are being presented using sixth industrialization in tea production areas, but a lot of efforts are still needed to change consumers' perceptions. The need for an intermediate organization that can provide on-site close support for processing, distribution, and marketing other than administrative and financial support by converging the 1st 2rd and 3rd industries with the training of tea professionals. Fortunately, with the continuous development of Boseong Tea Scent Festival, the 10th Boseong World Tea Expo (2022, 4.29.~ 5.5), the contents that meet cars in nature, the development of differentiated contents, theme structure, venue creation, national and global tea industry. It is hopeful that

목차

Ⅰ. 서론

Ⅱ. 차(茶)산업과 관광유형

Ⅲ. 보성지역 차(茶)관광의 유형과 특징

Ⅳ. 결론

인용문헌

키워드

Tea experience Utilization of 6th Industries Boseong marketing Boseong Workd Tea Expo.