관광호텔 경영전략 수립 방향에 관한 실증연구

• 영문명: An Actual Study on Setting Directions for A Hotel Management Strategy
• 발행기관: 관광경영학회
• 저자명: 하용규(Yongkyu Ha)
• 간행물 정보: 『관광경영연구』제6권 제1호, 294~312쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.02.28

영문 초록

For effective accomplishment of a tourist hotel management strategy, we should analyze the management strategy, recognize the way in which we should change in advance, select the management strategy that fits the direction of change and keep the co-alignment principle that leads to the accomplishment of the management performance by achieving competitive advantages based on the company structure that divides management resources effectively. Therefore, management performance improves that financial performance and it creates positive cash flow. This is ultimately followed by customer satisfaction that contributes to the growth of the hotel. Therefore, management can maintain a competitive advantage in the severe competitive environment by developing a proper management strategy based on the objective assessment of strength and weakness of the hotel itself. This can be done through the regular and continuous analysis of the competitor's financial achievement. Hence, the hotel can develop and renovate its core competencies perpetually and can be built up as the best of all.

목차

Ⅰ. 서 론

Ⅱ. 경영전략에 관한 고찰

Ⅲ. 재무성과 분석의 개념

Ⅳ. 실증분석 및 종합토의

Ⅴ. 결 론

참고문헌