관광호텔 내부마케팅 요인이 종사원 성과에 미치는 영향에 관한 연구

• 영문명: A Study of Impacts of Internal Marketing Factors on the Performance in Hotel
• 발행기관: 관광경영학회
• 저자명: 윤대균(DaeGyun Yoon)
• 간행물 정보: 『관광경영연구』제6권 제1호, 127~143쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.02.28

영문 초록

This study attempts to develop and suggest the effective strategies for enhancing service quality and competitiveness in the tourist hotel industry by reviewing and identifying a range of internal marketing factors. Research findings of this study is as follows: Firstly, six factors including training programs & welfare policy, incentive system, and employer's attitude, team work and information sharing, appointment and customer-oriented policy, and personnel evaluation system were derived as internal marketing variables. These factors were found to play a significant role in marketing orientation, the level of service quality and task performance. Secondly, employees who are female, single, in low level of education and position, in twenties relatively less satisfied in their works, which requires an appropriate incentive system for the encouragement and motivation.

목차

Ⅰ. 서 론

Ⅱ. 내부마케팅과 종사원 성과에 대한 이론적 고찰

Ⅲ. 실증분석

Ⅳ. 결 론

참고문헌