관광호텔 식당선택에 미치는 상황적 영향 연구

• 영문명: The Situational Influence in the Hotel Restaurant Choice
• 발행기관: 관광경영학회
• 저자명: 조상철(Sangchul Cho)
• 간행물 정보: 『관광경영연구』제4권 제2호, 251~275쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2000.06.30

영문 초록

The purpose of this study is to examine the features of situational influence in the hotel restaurant Choice and to help the managers of Hotel restaurant in marketing, management and sales promotion in such a competitive situation of the hotel industry. More specifically, it has investigated the differences between the restaurant choice and choice factors in situational influence and identified there are also differences between hotel choices and choice factors in situational influence and demographic variables. This study should be considered more since the sample was not completely random and need to develop the dimension on situational influence factors. Therefore, the more systematic and continuous study should be executed to overcome those kind of limits.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 조사설계와 분석방법

Ⅳ. 실증분석결과

Ⅴ. 결론

참고문헌