Analysis of Rural Tourism Service Quality and improvement Countermeasures of Shandong Province

• 영문명: Analysis of Rural Tourism Service Quality and improvement Countermeasures of Shandong Province
• 발행기관: 한중경제문화학회
• 저자명: Xu, Jia Sun, Fengzhi
• 간행물 정보: 『한중경제문화연구』제4권, 211~225쪽, 전체 15쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2015.02.28

영문 초록

Tourism service quality is the lifeline for the survival of tourism enterprises , which is the core embodiment of the competitiveness of tourism enterprises. Based on the perspective of tourists perceived value, this paper aimed to analyze the quality of rural tourism of Shandong province, it indentified the effect factors of tourist service quality from two research perspective: the impact to the expectations before the tourists travel process and the experience during tourists travel the process. And then, through the analysis of problems existing in the rural tourism service of Shandong province, it put forward the relative countermeasures.

목차

Ⅰ. Introduction

Ⅱ. Related Conception

Ⅲ. Effect factors of rural tourist service quality

Ⅳ. Tourism service quality of Shandong rural tourism

Ⅴ. Shandong province rural tourism service quality promotion countermeasures

키워드

rural tourism service quality Shandong province