지역축제 방문객의 만족도가 재방문의도에 미치는 영향

• 영문명: The Effects on the Satisfaction of Visitors in the Hoengseong Hanu Festival to Revisit Intention
• 발행기관: 한국관광학회
• 저자명: 이낙귀
• 간행물 정보: 『관광학연구』제33권 제3호, 205~226쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

This study aims to grasp the festival evaluation factors, to analyze the effects on the festival evaluation factors to overall satisfaction and to revisit intention, concerning the 2008 Hoengseong Hanu Festival as a local festival. To conduct an empirical research, the surveys has been executed with a questionnaire, 187 questionnaires were collected out of total 200 samples while 13 questionnaire were of eliminated due to missing items and illogical answers. The research was conducted through frequency analysis, exploratory factor analysis using SPSS 10.0 and confirmatory factor analysis, covariance structure analysis using Amos 4.01. As a result of verifying hypothesis, all hypotheses were adopted. The results indicated that festival evaluation factors ware deeply related with overall satisfaction, which was related with revisiting intention.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석/분석결과

Ⅴ. 결론

참고문헌

키워드

축제평가요인 전반적만족도 재방문의도 지역축제 횡성한우축제 Festival evaluation Overall satisfaction Revisit intention Local festival The Hoengseong Hanu festival