포트폴리오 이론을 이용한 한국 인바운드 관광시장 최적믹스 구성

• 영문명: Optimal Korean Inbound Tourist Market Mixes Using financial Portfolio Theory
• 발행기관: 한국관광학회
• 저자명: 김기태
• 간행물 정보: 『관광학연구』제33권 제2호, 455~475쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.04.30

영문 초록

This study applied a financial portfolio theory to estimate optimal market mixes to minimize the instability of inbound tourist market demand. An empirical analysis was applied to inbound tourists to Korean. The results shed light on diversification in tourism market and offer tourism authorities and policy-makers explicit guidelines for risk management in the destination planning process. Specifically, using optimal mixes with various return-risk options can facilitate a more stable pattern of arrivals from foreign countries. To achieve the optimal inbound tourism market mixes, the tourism authorities should take the high-return & high-risk option and shift available resources to Japan, Chines, Indonesia, USA, Taiwan etc. More policy implications are provided to guide tourism authorities and policy makers.

목차

I. 서론

II. 이론적 배경

III. 분석자료와 분석방법

IV. 실증분석

V. 결론

참고문헌

키워드

포트폴리오 수익률과 위험 인바운드 관광시장 최적 믹스 Portfolio Return and risk Inbound tourist market Optimal mixes