Customer Loyalty and Multi-stop Shopping

• 발행기관: 한국계량경제학회
• 저자명: KyunHwa Kim Jong Jae Lee
• 간행물 정보: 『JOURNAL OF ECONOMIC THEORY AND ECONOMETRICS』Vol.32 No.4, 13~41쪽, 전체 29쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.12.31

영문 초록

This paper studies how customer loyalty impinges on the existence of a multi-stop shopping equilibrium. A particular focus lies on the pricing decisions of firms in two distinct modes of retail, the department store and the shopping mall. We show that a multi-stop shopping equilibrium exists, but the required level of customer loyalty exceeds the total traveling costs. This seemingly unnatural gap arises only to discourage the individual retailer of the shopping mall from raising the price independently, knowing that the loyal customers would not leave him easily.

목차

Ⅰ. INTRODUCTION

Ⅱ. MODEL

Ⅲ. MULTI-STOP SHOPPING EQUILIBRIUM

Ⅳ. CONCLUDING REMARKS

REFERENCES

키워드

Multiproduct Firms Spatial Competition Two-stop Shopping Customer Loyalty