승마시설의 경영성과 요인 분석

• 영문명: Factors Affecting Business Performance of Horse Riding Clubs
• 발행기관: 한국농식품정책학회
• 저자명: 장재봉(Jae Bong Chang) 박성학(Sung Hak Park) 서명천(Myeong Chon Seo)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 48권 3호, 487~505쪽, 전체 19쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2021.09.30

영문 초록

In Korea each year an estimated 0.9 million people ride horses. As the number of horse riders continues to increase, there has been an increase in the number of riding clubs. This study seeks to determine the potential for success of riding clubs. Based on data from on site survey, which is designed to be representative of Korean horse riding clubs, this paper focuses on business diagnostics and explores the factors affecting the business performance for improving competitiveness. Results show that more than 70% of riding clubs recorded the excess profits in 2019, however, more than 40% of their sales relied on government assistance programs. Our ordinary least squares estimates found worker types, the number of certified coaches, membership types, regions had a significant effect on business performance. Taken together, the results suggest more detailed data and methodological work is needed on how to robustly capture management efficiency and derive improvement measures to riding clubs.

목차

Ⅰ. 서 론

Ⅱ. 분석자료 및 방법

Ⅲ. 분석결과

Ⅳ. 요약 및 결론

참고문헌

키워드

Business Performance Riding Clubs Horse Riding Sales