도심지 상업지역의 정부 지원사업 효과 분석

• 영문명: Government-funded Projects' Effects in Revitalizing the Urban Commercial District for Small and Medium Retail Merchants
• 발행기관: 한국유통과학회
• 저자명: 강성하(Seong Ha Kang) 이정희(Jung Hee Lee) 황성혁(Seong Hyuk Hwang)
• 간행물 정보: 『유통과학연구(JDS)』제12권 제12호, 101~106쪽, 전체 6쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

Purpose - This study reviews the achievements of a pilot project for the revitalization of a commercial district performed for three years after its establishment in 2011. The project for the revitalization of the commercial district was performed to create a new local community space in connection with the traditional market and nearby districts. Although it was a pilot project, the project for the revitalization of the commercial district has been performed for almost three years. Therefore, this seems a proper time to conduct an interim evaluation of the project. This study aims to review and evaluate how the government support policy is influential for the revitalization of the commercial district. In other words, this research aims to identify what projects positively affected consumers' intention to revisit the downtown commercial area among the commercial district revitalization projects-promotion events, promotion activities, education, merchants cooperation system, IT projects, cultural events, and residents' communication. Research design, data, and methodology - This study designated seven management improvement projects affecting commercial district revitalization based on preceding studies. The survey of the degree of satisfaction on seven management improvement projects was executed targeting consumers who visited the commercial areas. Additionally, visitors' revisit intentions regarding currently visited commercial areas were also investigated. Therefore, revisit intention was set as a dependent variable and the satisfaction degrees of the respective management improvement projects were set as the independent variables. A total of 1,209 consumers were examined in six districts in the country. Result - Multiple regression analysis results showed that cultural events, education, the merchants' cooperation system, and IT projects brought statistically significant effects to the revisit intentions of consumers. In contrast, promotion events, resident co

목차

Abstract

1. 서론

2. 선행연구 고찰

3. 연구방법론

4. 연구 결과

5. 연구의의 및 시사점

References

키워드

Commercial District Revitalization Revisit Intention Small and Medium Merchant