Examining the Influence of Familiarity and its Paradoxical Effect on Service Failure Memory

• 발행기관: 한국자료분석학회
• 저자명: 윤혜원(Hyewon Youn) 김종형(Jong-Hyeong Kim)
• 간행물 정보: 『Journal of The Korean Data Analysis Society (JKDAS)』Vol.17 No.6, 2901~2913쪽, 전체 13쪽
• 주제분류: 자연과학 > 통계학
• 파일형태: PDF
• 발행일자: 2015.12.30

영문 초록

Service failures in the hospitality industry often occur due to the inconsistent nature of hospitality and restaurant services, coupled with the inevitability of human error. Service failures cause negative emotional feelings that can lead to the development of a negative memorable experience for the customer. This research examines memory of service failures in the restaurant setting. Specifically, this study investigated whether customers’ familiarity with the service failure situations (i.e., familiarity with a restaurant and a frequently occurring service failure) affect memorability of the negative service experiences. The results suggest that individual’s’ familiarity with a restaurant is in decreasing memorability of service failures as well as intention to engage in negative future behavior (i.e., switching and negative word-of-mouth publicity). The results also demonstrated that divergent effect of familiarity occurs in service failure situations. Participants’ ability to recollect and vividly recall service failures differed based on the familiarity with a restaurant and frequency of occurrence of a service failure. The theoretical and managerial implications of this study are discussed in detail.

목차

1. Introduction

2. Method

3. Results

4. Discussion

5. Limitations and Future Research

References

키워드

service failure memorable service failure familiarity failure type