스포츠센터의 관계혜택과 관계가치, 관계지향성이 이용객의 서비스만족도에 미치는 영향

• 영문명: Effects of Relationship Benefit and Relationship Value, Relationship Directivity of Customers on Sports Center Customer Service Satisfaction
• 발행기관: 세계태권도문화학회
• 저자명: 김기호(Kim, Ki-Ho) 임승현(Lim, Seung-Hyun) 정나나(Chung, Na-Na)
• 간행물 정보: 『세계태권도문화학회지』11권 2호, 85~104쪽, 전체 20쪽
• 주제분류: 예술체육 > 체육
• 파일형태: PDF
• 발행일자: 2020.04.30

영문 초록

This study aims firstly to investigate relationship benefit, relationship value and relationship directivity for sports center customers under increasingly competitive trend in sports center marketing and, thereby, their effect on customer service satisfaction. For those purposes a survey was conducted for 634 customers commercial sports centers currently in operation at ‘D’ metropolitan city. The personal characteristics data of the sports center customers were used for frequency analysis. t-Test, one-way ANOVA and correlation analysis were conducted in order to analyze the recognition level by each personal characteristic group about relationship benefit, relationship value, relationship directivity and service satisfaction. Multiple regression analysis was carried out to examine the casual relationship. Several meaningful conclusions can be derived as follows in this study.

목차

Ⅰ. 서 론

Ⅱ. 연구방법

Ⅲ. 결 과

Ⅳ. 논 의

Ⅴ. 결 론

참고문헌

키워드

Relationship Benefit Directivity Sports Center Customers Satisfaction