스키장 서비스품질, 고객만족도, 고객충성도의 영향관계

• 영문명: The Effect of Service Quality on Customer Loyalty in Ski-Resort
• 발행기관: 전남대학교 생활과학연구소
• 저자명: 신효연(Hyo yeon Shin) 홍은실(Eun sil Hong)
• 간행물 정보: 『生活科學硏究』生活科學硏究 第26輯, 121~131쪽, 전체 11쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2016.12.30

영문 초록

The purpose of this study was to examine the relationships among service quality of ski-resort, customer satisfaction, and customer loyalty. To this end, an online survey of 1,000 people who have visited ski-resorts in the past 2 years has been conducted. Resulted are as follows. First, the service quality of ski-resort have significantly a positive effect on customer satisfaction and customer loyalty. Second, the customer satisfaction have significantly a positive effect on customer loyalty. Finally, the service quality of ski-resort had indirect mediating impact on the customer loyalty through the customer satisfaction.

목차

Ⅰ. 서 론

Ⅱ. 연구방법

Ⅲ. 연구결과

Ⅳ. 결론 및 논의

참고문헌

키워드

Service Quality Customer Satisfaction Customer Loyalty Ski-resort