Second-Level Agenda Setting Effects: The Internet Portal Sites’ Visual Framing of the 2012 Korean Presidential Candidates

• 발행기관: 한국학술연구원
• 저자명: Kyung Gook Park Sehee Han Hanna Park Eunju Kang
• 간행물 정보: 『Korea Observer』Vol 46, No 4, 699~725쪽, 전체 27쪽
• 주제분류: 사회과학 > 정치외교학
• 파일형태: PDF
• 발행일자: 2015.12.30

영문 초록

This study explored the effects of second-level agenda setting through visual framing on portal sites during the 2012 Korean presidential campaign. To examine how the political bias of digital news affected visual images of candidates, two major portal sites, most online newspapers, and diverse visual attributes were adopted. The data sample (n = 625) focused on the photographs of Park Geun- Hye as a conservative candidate and Moon Jae-In as a progressive. The results demonstrated that Park’s photographs were most positively covered in conservative online newspapers in the conservative portal, while Moon’s photographs were most favorably covered in progressive online newspapers in the progressive portal. These results show that portal sites serve as not only news aggregators and providers, but also as online gatekeepers.

목차

Abstact

I. Introduction

II. Backgrounds

III. Hypotheses

IV. Methods

V. Results

VI. Discussion

References

키워드

2012 Korean presidential election second-level agendasetting visual framing the Internet portal news content analysis