할랄 주요국 소비자 행태 분석을 통한 할랄식품 수출전략 모색

• 영문명: A Study on export strategy of Halal food in Islamic Food Marke
• 발행기관: 한국이슬람학회
• 저자명: 한상연(Han Sang Yeun) 박동진(Park Dong Jin) 서윤정(Seo Yoon Jeong) 배인기(Bae In Ki)
• 간행물 정보: 『한국이슬람학회논총』제27권 3호, 169~192쪽, 전체 24쪽
• 주제분류: 인문학 > 종교학
• 파일형태: PDF
• 발행일자: 2017.10.30

영문 초록

The purpose of this study is to seek export strategy through Halal food consumer investigation of awareness and their behavior analysis about Korean Food for advancing Halal market in Malaysia. First, according to consumer recognition to Halal certification mark , consumers mostly buy goods after checking Halal certification mark. Especially, they have high reliability of JAKIM (their own Halal certification mark). Therefore, Korean export companies may have advantages if they take mark of JAKIM . Second, consumers mostly buy imported foods which are frozen foods, snacks, neat processing products, canned products and they find information about Halal foods on the internet, TV/radio, newspaper and etc. So when Korean export companies choose export goods for selling in Malaysia, they need to choose relatively inexpensive snacks, canned products which of logistics delivery is easy. And also they need to utilize relatively inexpensive promotion method such as power blog and facebook. Third, Malaysian consumers think Korean foods have good quality and good taste, but their price is expensive. Therefore, export company should establish high-quality & high- cost strategy. Finally, we find Korean export company need to make strategic export approach to expend Halal export targets.

목차

Ⅰ. 서론

Ⅱ. 선행연구의 검토 및 본 연구 방법

Ⅲ. 조사 결과 분석

Ⅳ. 결론 및 시사점

참 고 문 헌

키워드

Halal Halal food Halal export market strategies 할랄 할랄 음식 할랄 수출 마켓팅 전략