한우브랜드 생산 및 유통단계 협동통합 전략

• 영문명: Strategic Cooperative Coordination in Hanwoo Brand Market
• 발행기관: 한국농식품정책학회
• 저자명: 최승철 한성일 신해식
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 30권 4호, 617~639쪽, 전체 23쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2003.12.31

영문 초록

Changes toward vertical coordination have been found to cause lower production costs and higher price over the costs, lower retail prices, and improved quality of food products; but result in concerns about market power. This causality could also apply to the case of Korean native cattle, Hanwoo, market when characteristics of its production are considered carefully. The cooperative coordination in Hanwoo brand market would bring more differentiated products to the market, and coordinated markets could result in more information and knowledge about the quantity, quality, timing of delivery in the supply chain. The cooperative coordination as a specific type of voluntary quasi-integration would be a successful strategy.

목차

Abstract

I. 서론

II. 한우브랜드 조건 및 문제

III. 수직통합의 범위와 협동통합

IV. 한우브랜드사업의 협동통합 전략

V. 결론

참고문헌

키워드

Hanwoo Brand Market Vertical Coordination Strategic Coordination Cooperative Coordination